If you've read the what-is-AI explainer, you know roughly what these tools are. This is the "stop reading, go try it" page. You already have ChatGPT or Gemini, probably for free — here's five real things to paste in and see what comes back. No sign-up, no cost, nothing to install.
Quick, important caveat, because I'd rather say it than let you find out the hard way: don't paste real customer personal data — names, full contact details, anything sensitive — into a free public AI chat unless you've checked that tool's own privacy terms. Strip it out, or use a made-up example first, until you're sure. Same GIGO rule as everywhere else on this site, just pointed at privacy instead of accuracy: what you feed it matters.
Paste in an email you're about to send — a newsletter, an offer, a follow-up. Then ask:
"Read this like a busy, slightly sceptical customer. What's the first line that makes them stop reading, and why?"
You'll usually get a sharper answer than asking a friend, because it has no reason to be polite about it.
If you keep notes on customer calls or enquiries — even a rough list in a spreadsheet — copy a column of comments in (with names stripped out) and ask:
"Which of these comments sound like a genuine buying signal — someone ready to purchase or asking about price — versus just browsing or complaining? List them in order of how ready they sound."
This is a smaller, DIY version of the audit pattern used throughout this site: check what's actually there before you act on it.
Copy a column of phone numbers from a spreadsheet and ask:
"Which of these numbers look wrong — too short, too long, obviously fake, or missing a UK area code? List just the ones that look broken."
Worth knowing what this actually does and doesn't do: it checks whether a number is formatted like a real one, not whether it's still live or answers. That's a different, deeper job — the kind the Working Diagnosis is built to identify properly for your own database.
Paste in a reply you're about to send to a customer, especially one you're not quite happy with, and ask:
"Does this read as pushy, defensive, or unclear anywhere? Suggest one change, not a full rewrite."
Asking for "one change, not a full rewrite" is deliberate — it keeps your voice, rather than handing the whole thing over to a machine that's never met your customers.
Whatever you're about to send, post, or decide — paste it in and ask, plainly:
"Is there anything here that could be misread, or that a customer might reasonably push back on?"
Not glamorous. Also the single most useful habit in this whole list, because it catches the small mistakes before a real person does.
This is you, poking at a free tool for five minutes. It's not an audit of your actual business, and it won't find the one bottleneck that's really costing you time — that's a different, more careful piece of work, based on your real working day rather than a spreadsheet column. That's what the Working Diagnosis is for.
If any of these turned up something interesting, that's worth a proper look. A free chat costs nothing and takes the guesswork out of what to try next.
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