No package confusion

Three ways to work together

An entry point, the diagnosis, and where this can go long-term. The diagnosis is fixed at £199. The other two have a real starting point below — final scope is confirmed with you before anything's agreed.

Entry point

An OptimisedLead site

From £499 one-off, scope confirmed before you commit

Not a website. A funnel — one or two pages built to do a single job: turn a visitor into a lead for your business.

  • One clear pitch, one proof point, one call to action — no ten-tab brochure site nobody reads
  • Analysed and drafted with AI, designed and signed off by a human — same discipline used to build optimisedlead.com itself
  • A low-friction enquiry form, not a "contact us" black hole
  • A second page only if it earns its place — a booking step, a specific offer, a case study
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The diagnosis

Working Diagnosis

£199 refunded off your first invoice if you engage me

A consultation based on your real working day, not a generic questionnaire — plus a written report you keep either way.

  • Bottlenecks identified, specific to your business
  • One quick-win automation opportunity, explained in the report — and, separately, a small ready-to-use AI tool or prompt (a ready-made instruction for ChatGPT or similar) you can use immediately
  • The report is yours, whether or not you go further
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The long game

Consulting subscription

From £399/month

An ongoing relationship — I keep looking for friction to remove as your business changes, not a one-off fix.

  • Recurring, not a single project
  • Same ethos throughout: labour-time reduction, not headcount reduction
  • Working with you to make your business more AI-efficient — held to a strict return on investment
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What "an OptimisedLead site" actually means

Optimised for one thing: a lead, not a look

Most small-business websites are built to look complete — ten pages, a services menu, an "our mission" paragraph nobody reads, a contact page buried three clicks deep. That's not what gets you a phone call. A page built to convert has one job, and everything on it either serves that job or gets cut.

Generic websiteTen pages, a menu of services, a contact form buried three clicks deep — built to look complete, not to convert
An OptimisedLead siteOne page, or two — one pitch, one proof point, one form. Every visitor has one obvious next step
Generic websiteWeeks to months, usually through an agency handoff, revisions bouncing back and forth
An OptimisedLead siteAI-assisted, human-designed and signed off at every step — live in days, not months

"The name isn't a coincidence — it's built to do exactly what it says: get you an optimised lead."

Analysed by AI. Designed by a human. Signed off by you. Nothing on your site goes live without a person looking at it first — same rule I apply to my own.

Worth saying plainly

An OptimisedLead site is a way in, not who I am — I'm not trying to become "the cheap website guy." The real value sits in the diagnosis and what comes after it: finding the actual bottleneck, not just shipping a page.

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