Local. Small. Anti-hype.

I'm a small business like you. I'm not looking to sell you a chatbot.

I'm local, and I understand business. I work with you to identify bottlenecks — something that can be automated to reduce your labour time. Not to reduce your staff, but to make them more efficient.

Find out more Start a conversation

AI helps. The human in the loop keeps it real.

Learned it the hard way, starting in 1981: garbage in, garbage out. Still true today →

Markus, founder of OptimisedLead, at his desk

Markus — founder. Real photo, real desk. Not a stock agency headshot.

Agents, not chatbots — one example of what this looks like

Ten years of contacts. Be honest — how many of them are still even there?

This is one bottleneck, picked because it's common. The pattern — audit, score, act, human decides — is the same one I'd apply to whatever's actually slowing your business down. This isn't the limit of what's possible, it's a way of showing you how I think.

Phase 1 — know who's actually still worth talking to

01 audit

Your existing database

Every contact you've built up — most businesses have never had time to check who's still live.

→

02 agent

The agent checks who's real

Live email, live number, live website, recent activity, still trading — checked, not guessed.

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03 human

You get a scored, ranked list

Not a bigger list — a truer one. Ranked by how live and relevant each contact actually is.

↓

Phase 2 — reach them where they already are

04 agent

Agent maps the right channel

Google, Facebook, TikTok, email, or content — matched per contact, not blasted at everyone.

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05 agent

Soft, educational content runs

Not a cold call — content and outreach built to inform, so the contact comes to you.

→

06 human

They reach out — a real person follows up

Your caller's time now goes entirely on warm, confirmed leads. Same person, more valuable hours.

"This is exactly the kind of thing a Working Diagnosis surfaces — a report on your bottlenecks, one clear place to start, yours to keep either way."

Before and after

Before£800/month paying someone to cold-call the whole list — most calls unanswered, the rest "not interested"

AfterSame caller, same wage — now spending every hour on leads already confirmed live and relevant, not dead numbers

BeforeCold calls that interrupt people who've long since moved on

AfterSoft, educational outreach — the contact reaches out when they're ready, not the other way round

The receipts, not the pitch deck

Live, ongoing

Markus IT Support

A real local IT service business, run in public — including the ad spend that didn't work and the channel that did.

Read the process breakdown

Pivoted from buy-refurb-resell to a repair service. Google and Facebook ads didn't convert; SEO's largely dead now that traffic runs through reels and YouTube. Currently testing short-form video for reach — too early to call it a win, which is the honest version.

Shipped and sold

A B2B platform, built and sold

A bespoke wholesale ordering platform, built with heavy AI assistance, shipped, and sold to a real buyer.

Read the process breakdown

A year-plus bespoke build compressed to weeks with AI assistance, fully audited for compliance along the way. Designed around one hard problem: the people using it are notoriously tech-averse, so friction had to be designed out, not documented around.

Read the full case studies →

How it works

Step 1

Find out more

No pitch — a plain read on what this means for a business like yours.

Step 2

Free chat consultation

No pressure, no pitch — a real conversation about your business. I reply personally, usually within a day.

Free

Step 3

Working diagnosis

I consult with you to identify bottlenecks based on your real working day and habits. You get a detailed report, plus one small AI tool or prompt for an easy win, ready to use immediately. The report is yours to keep.

£199 (refunded off your first invoice if you engage me)

See how it works in full →